The Ultimate Guide to Responding to Google Reviews

Reviews can help build credibility. For a any purchase, customers must undergo the process of getting to know your personality, liking you and putting their trust in your. How do they come to feel comfortable and confident about your character when you’re making a decision regarding who they should contact or buy from?

Reviews allow businesses to bypass the normal marketing routine and move right into confidence. This is why it’s crucial to use them in the best way you can and frequently as you can.

Figure Out What To Say In Your Reply To A Review

If you receive a positive review on Google Do you simply acknowledge them? Do you write an enthralling long and glowing response on how much you love the reviewer and their company? What if you are hit with negative reviews? Do you dismiss it to avoid further harm or put the person to shame, or re-cap the whole experience so that the public can understand what actually occurred?

Do not ask questions that are tricky, anything else.

General Review Response Tips

  1. Do not get personal-This is an excellent business advice as well as a life hack and review response advice. Personalizing things never helps any situation.
  2. Do your best to be nice-Another useful adage that works for any professional and personal scenario. This is easy when you apply the first tip.
  3. Response to all reviews in public-The Google response to all reviews is public. Google is actually saying that you shouldn’t reply to all reviews in public, but that you are able to thank positive reviewers privately unless you have pertinent or new information to make available to the public. The reason for this is that every review is read by a large number of people. For a company, that’s exactly why you’ll need to respond to all of them. They are a huge source of information. It’s a great opportunity to make free impressions and let people know that you’re around.
  4. People conduct business with friends-Another old saying, “people buy from people they like” is a pillar of business relations and sales. Be a good friend to the reviewer, not an agent of sales.

How To Respond To A Good Review

    1. Make use of their name-It’s not much more authentic than using someone’s first name. “Hey there” is not the best way to build strong connections.
    2. Research– You’ll be looking to make these personal, the right type of personal and not just the negative kind of personal. Therefore, conduct some research if do not know who they are.
    3. Appreciation-It is obvious to thank them. If you can, you could include an informal note or a word to your appreciation in a manner that shows sincere gratitude. Make it unique for the person you’re talking to.
    4. What else could you do to help reviews?– If the customer was pleased with a certain element of your business, you can offer the opportunity to try it again, or in a different way. Hubspot employs the following example “If your client left positive reviews about how much they enjoy the new feature that is available in the app, let them invite them to be beta testers of new features coming soon Think outside boundaries!”

How To Respond To A Bad Review

They are frequently feared by business owners, however reviews are so widespread that customers are aware that bad reviews aren’t always a sign of a the product or company isn’t good. Sometimes negative reviews happen because the reviewer didn’t meet an expectations. Perhaps your marketing or sales message created expectations that was engendered in the consumer that was not in line with the experience they had. This could be a great feedback to you, the owner of your business to adjust your marketing and sales message to be consistent with your business practices or to change how you run your company to reflect your brand’s message.

Negative reviews don’t have to be always negative but they can result in new or repeat business. The most difficult things are the ones that offer opportunities. Find Clarity on your issues and you’ll then gain Clarity on how you can grow your company.

Reacting to negative reviews correctly will create an impression that is positive with prospective and current customers. There are some things to bear in your mind when dealing with a negative review.

Tips For Responding To Bad Reviews

  1. Remember the general guidelines from above.
  2. Request that the reviewer get in touch with you-Do not try to discuss the issue in public because the backfire result can lead people to become more rigid about their opinions particularly when there is an audience. Invite the reviewer to contact you via GMB messaging, phone via email, or even an in-person meeting
  3. Research-Find out the reason the incident occurred. Review receipts, documents and notes. Make yourself an investigator, an department of internal affairs that finds out what transpired.
  4. Be honest-If you’re not taking anything at face value, you’re friendly and friendly is the norm, then this should come naturally. Tell them that you’ve made a error, but only if you made it not accept the blame for something that’s not the truth.
  5. Define what you are able to do-and then tell the person who asked you to explain what you do and not do even if it’s something you’ll implement in your company for future usage.
  6. Sorry-Again, only when appropriate
  7. Personal connection-Name or initials at or near the end of the response
  8. Let anger go to the door-If you follow the guidelines above it should be obvious. Don’t get personal, and don’t shout at people, but be professional.
  9. Be fast-and respond in quick close on the feedback. It shows that you’re focused and engaged. This will impress those who read the reviews as well as the reviewer.

Does Responding to Online Reviews Help with SEO?

Yes! Giving your reviewers owner responses is a cost-effective and cost-effective way to improve your ranking on Google particularly in the event that you’ve been lagging behind rivals in local rankings. Indeed the GMB assistance page explicitly suggests to “manage responses to your reviews” in order to boost the Local Google rankings. According to GMB, “When you reply to reviews, it demonstrates that you are a valued customer and appreciate your feedback.” The page goes on to say, “High-quality, positive reviews from your customers can boost the visibility of your business and increase the chances that shoppers will come to your business” This is a fact which is evident in the figures we discussed earlier.

This is in part due to a phenomenon called “social proof” the psychology term developed by author and professor Robert Cialdini during the 1980s. In the context of what we’re talking about the present, social proof refers to the concept of reviews that are positive or endorsers that encourage othersconsumers to help your business without the need to use traditional (and costly) methods of marketing. According to SEOBallia explains, “Rather than relying on an unknown company, customers are drawn to people similar to them and act upon the information they receive” — which is, on the basis of reviews (and responses from owners) they are reading.

To show that your business is credible and reliable Positive reviews provide an element of social proof that is essential for getting new customers. After all the most recent study conducted by Bright Local revealed that “79 percent of customers believe that online reviews are as reliable more than personal suggestions from family or friends,” meaning ratings and reviews have a significant influence on the behaviour of consumers.

Of course, reviews that are positive aren’t all that worth taking action to as we have discussed extensively in a prior post. Even extremely poor reviews including 1 star ratings and comments could help your business because they give you the chance to provide a polite and considerate response.